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Sales decision process : ウィキペディア英語版
Sales decision process

Sales decision process is a formalized sales process companies use to manage the decision process behind a sale. SDP “is a defined series of steps you follow as you guide prospects from initial contact to purchase.” 〔Marketing () Strategic Marketing Process eBook. Moderandi Inc., 2009〕 This method includes planning specific timelines and milestones at the beginning of a sale, both internally and with the business customer. The process can be managed with special purpose SDP software. SDP software allows customers and vendors to work collaboratively throughout a sales cycle with the objective to close larger/longer deals faster. An SDP system is typically integrated with software that automates some of the sales process (Sales Force Automation) and one that helps manage the customer data (Customer relationship management). SDP manages the sales process while the SFA and CRM manage the customer.
== Overview ==

SDP takes the concept of customer driven sales automation and turns it on its head. It recognizes that a business can’t control individuals or teams but it can control the company’s sales process. SDP allows customers and vendors to work collaboratively throughout the sales cycle. This collaboration drives the sales toward a final decision. SDP steps can include:
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